Forbes Magazine
An aggressive media relations outreach campaign at ScentAir resulted in high-profile national media coverage, including this article in Forbes Magazine.
Time Magazine
On the heels of the Forbes Magazine article, ScentAir was featured in Time Magazine, a placement worth over $100,000 in advertising costs.
The Today Show
Hoda Kotb from the Today Show visited the ScentAir Home Office, sampled scents from the fragrance library and took back a scent kit for others to sample on air.
Bloom Grocery Store Scented Billboard
The nation's first scented billboard developed in collaboration with Birdsong Gregory advertising agency for Bloom grocery store's launch of a new line of premium beef. The billboard featured a visual of grilled beef on the tip of a giant fork while the scent of black pepper rub and grilled beef emanated from the billboard. The billboard received overwhelming national media attention.
ScentAir VW in Times Square
The press release introducing the Volkswagen scent sampling kiosk was featured in Times Square in New York City. The release was broadcast 12 times throughout the day on the 7,400 square foot digital billboard.
Crisis Management and Communications
I developed a crisis communications plan for ScentAir to provide preparation and rapid response during any crisis situation.
