I’ve spent my career designing integrated brand experiences: connecting physical environments, content and digital technology to create multi-sensory experiences.

Over my career, I’ve worked with global brands including Ferrari, adidas, Dyson, McDonald’s and The North Face, leading initiatives that span flagship retail environments, large-scale immersive installations and customer experience programs.

At my core, I'm a creative director, but I’ve always been drawn to the broader perspective of how environments, tools, content and execution align to shape human behavior. I focus on building experiences that are meaningful and scalable, yet grounded in real-world constraints.

I grew up in North Carolina, where video games, music, skateboard culture and my mom’s 35mm camera first shaped my interest in visual storytelling. I studied Anthropology and Visual Communications at the University of North Carolina at Chapel Hill, which continues to shape how I approach experience design. This fuels my curiosity for how people move through spaces, how they interact with products and technology and how their behavior is influenced by the world around them.

I’ve been fortunate to build, lead and work alongside talented teams across disciplines and geographies. I foster team environments where strong ideas surface, teams feel ownership and complex challenges are approached with clarity.

If you’d like to learn more about my career in two concise pages of neatly arranged and painstakingly written bullet points, you can download my resume.

Or better yet, let’s connect. I’m always interested in thoughtful conversations about design and creative leadership, and how experience design and innovation influence how brands connect with people in the physical world.