I’ve spent my career designing integrated brand experiences — connecting physical environments, content and technology to create multi-sensory experiences.

Over the past 25 years, I’ve worked with global brands including Ferrari, adidas, Dyson, McDonald’s and The North Face, leading initiatives that span flagship retail environments, large-scale immersive installations and customer experience programs.

At my core, I'm a creative director, but I’ve always been drawn to the broader perspective of how environments, tools, content and operations align to shape human behavior. I focus on building experiences that are meaningful and scalable, yet grounded in real-world constraints.

I grew up in North Carolina, where video games, skateboards and a borrowed 35mm camera first shaped my interest in visual storytelling. I later graduated from the University of North Carolina at Chapel Hill — which explains both my continued curiosity about design and my lifelong loyalty to college basketball. (Go Heels!)

I studied Anthropology and Visual Communications, which continue to shape how I approach experience design. This fuels my curiosity for how people move through spaces, how they interact with technology and how their behavior is influenced by the world around them.

I’ve been fortunate to build, lead and work alongside talented teams across disciplines and geographies. I foster team environments where strong ideas surface, teams feel ownership and complex challenges are approached with clarity.

If you’d like to learn more about my career you can download my resume. Or better yet, let’s connect. I’m always interested in thoughtful, creative conversations about solving real-world challenges.